Fria the Label

PALERMO Collection


Introducing our new summer collection — Palermo. The perfect coastal collection.

Breezy silhouettes and effortless tailoring inspired by the Mediterranean. Each piece is designed for easy styling and all-day comfort — from a floaty short tie waist dresses and relaxed shirting to tailored shorts.

Wear Palermo for coastal walks, weekend escapes or everyday summer moments. Effortless, on-trend and made to move with you.

For more information about this collection or to find a stockist, contact us below.